Our Approach to Ad Effectiveness Analysis

euryvolantar’s methodology is built on robust research, clear metrics, and transparent communication. We gather data from verified sources, apply advanced segmentation, and interpret findings for direct action. Our approach values simplicity and clarity—every insight must inform your next steps. Our local knowledge means your campaigns are analysed with relevant, Australian market context at the core.

Analytics brainstorming session Australia

Meet Our Sydney Analytics Experts

Our specialists combine technical skills and industry experience to uncover valuable insights

Sophie Clarke

Sophie Clarke

Lead Data Analyst

Master of Data Science UNSW Sydney

Campaign Effectiveness

Media Insights Group

Certifications:

Google Analytics Individual Qualification Certified Market Analyst

Methods:

Attribution modelling Data segmentation Predictive analytics A/B testing Lift measurement

Key Skills:

Statistical analysis Reporting tools Presentation skills Data interpretation

Data-driven leadership with a collaborative approach

Jack O’Brien

Jack O’Brien

Audience Insights Manager

Bachelor of Business Analytics University of Sydney

Audience Segmentation

AdTRAC

Certifications:

Customer Data Platform Specialist Digital Marketing Analysis

Methods:

Cluster analysis User journey mapping Engagement tracking Panel research Data visualisation

Key Skills:

Segmentation Audience mapping Strategic thinking Market research

Specialist in audience segmentation and targeting

Emily Chan

Emily Chan

Senior Reporting Specialist

Bachelor of Information Systems UTS

Reporting Automation

Insightful Analytics

Certifications:

Business Data Analysis Diploma Professional Reporting Excellence

Methods:

Dashboard design Report automation Data aggregation Trend identification KPI tracking

Key Skills:

Report building Automation Teamwork Problem solving

Clear communicator focused on actionable reporting

Michael Lee

Michael Lee

Market Trends Analyst

Master of Marketing Macquarie University

Market Benchmarking

Benchmark Partners

Certifications:

Certified Market Researcher Advanced Data Insights

Methods:

Cross-channel analysis Market benchmarking Trend forecasting Survey insights Data interpretation

Key Skills:

Benchmarking Forecasting Insights synthesis Analytical skills

Brings fresh insights from market benchmarking

How We Work

A simple four-step analytics process

Goal Alignment

Discuss your objectives and set clear success KPIs for your advertising campaign.

1

Data Collection

We gather performance data from verified, trusted independent sources for accuracy.

2

Insight Generation

Analyse metrics, segment audiences, and create actionable reports for improvement.

3

Ongoing Collaboration

Provide recommendations, review findings, and support your next campaign steps.

4

How We Compare to Other Analytics Providers

Compare key features, transparency, and local expertise when choosing your analytics partner

Key Features euryvolantar analytics Market Metrics Pro InsightTrack
Australian Market Experience Strong local team Generic approach Limited local insight
Data Privacy Compliance Privacy leadership Basic guidance Standard policies
Actionable Reporting Clear, tailored reports Complex outputs Generic summaries
Ongoing Local Support Responsive service Limited hours Remote only
Unbiased Performance Metrics Independent sources Selective data Limited metrics